This promotion for Best Menswear was launched to encourage a younger demographic (16-35 year old males) into Best Menswear stores nationwide. The posters were placed in shopping centres to highlight the brands available at Best Menswear.
Though initially a print project, the client commissioned a video for social media promotion, so I designed a video based on the poster design. This social media promo
required 2 video formats; landscape (1920 x 1080 Facebook cover & website background video) and portrait (1080 x 1920 Instagram Story video) . A square version of the poster was also designed for Instagram (2160 x 2160 still image).
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d726a485-3d91-4e52-8338-e4d8d15f9468/c2750bc4-7044-459b-83f9-75c19229a7fc_rw_1920.png?h=f7fb285161cb173d026b986799628383)
A1 Poster promoting the brands available at Best Menswear.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/d726a485-3d91-4e52-8338-e4d8d15f9468/6abf98c3-0bd6-4433-a6f8-7cc74bdf3474_rw_1920.png?h=072aedc2d16c8b9d92119f97af40fe8f)
A3 Poster (landscape) promoting the brands available at Best Menswear.
Video (1920 x 1080) produced in line with the posters, promoting the brands available at Best Menswear.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d726a485-3d91-4e52-8338-e4d8d15f9468/a9edd7c7-3b50-4ff0-b8b3-54326dac24ee_rw_1920.png?h=dee1dfed15e3646359cae4332e2f2674)
Instagram Still (2160 x 2160) produced in line with the posters, promoting the brands available at Best Menswear.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d726a485-3d91-4e52-8338-e4d8d15f9468/78941416-7763-4491-b56c-5c7ae6358b01_rw_1920.gif?h=d24f64abcf425f7a0098130645ca3041)
Instagram Story video produced in line with the posters, promoting the brands available at Best Menswear.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d726a485-3d91-4e52-8338-e4d8d15f9468/f31d2cf0-a327-4d21-a86e-0e7f52584ec5_rw_1920.png?h=6550a664ad2f2a8ab247f2e01904a5ab)
A4 Flyer promoting the brands available at Best Menswear.
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